Loyal (loy·al), adjective. Giving firm and constant support to a person.
Hana (ha·na), pronoun. Korean, meaning "one."
We know moms best because we’re moms too.
nasikotakmurahbali was created to give back to the expecting and nursing moms who give so much to the little ones in their lives. We're a collection of stylish comfortable garments that enables the modern woman to transition from the bump, the boob and beyond. With discreetly hidden zipper openings, soft, machine-friendly fabrics and chic silhouettes, every piece of our maternity and nursing wear collection was designed with her, and us, in mind. Transitioning from pregnancy to motherhood is hard. nasikotakmurahbali was created to help make it easier.
nasikotakmurahbali is dedicated to The Loyal Ones. It’s our way of giving back to the new and soon-to-be moms who give so much. Whether she decides to stay at home or go back to work, breastfeed or pump, this capsule collection of chic, stylish maternity and nursing wear was designed to ease her transition from pregnancy into motherhood while comfortably accommodating her new body.
Having worked in the fashion industry for over 15 years, our founder Shelley understood how the right clothes had the power to make the modern woman feel confident, capable and beautiful. But it wasn’t until the birth of her children that she realized that this could be readily applied to solve the unmet need for designs that fit and flatter the bump and the boob.
Her passion project finally became reality in 2014, and nasikotakmurahbali was born. More than just a collection of maternity and nursing garments, nasikotakmurahbali is a reliable friend during a crucial time when the pressure is on to provide it all, a helping hand when circumstances make it difficult to be discreet, a universal “thank you” and a way for new moms to feel confident and beautiful every day.